ICRU position available: Social Media Marketing Fellow
Authored on:Aug 01, 2017
We're seeking an Iowa Center for Research by Undergraduates (ICRU) student to conduct research on effective social media practices through hands-on practice by helping us to establish long- and short-term social media strategies for the Obermann Center. The student will work closely with the Obermann Center’s communication team to learn about our mission and programming, the voice and tone of Obermann’s communications, and our best practices. He or she will be mentored by Obermann Director Teresa Mangum on research practices. ICRU students are expected to work 5-10 hours a week and receive a $2,000 fellowship for the academic year.
The term of this position is a full academic year, August 2017 through May 2018.
The ICRU student will be tasked with rethinking and articulating the Center’s social media strategies. We seek a student who has experiencing in creating content, including short videos and photography, for the web. As an academic center that serves faculty and graduate students from across the university and supports the UI’s research mission, Obermann’s work is very diverse and changes frequently.
Some questions the student will be asked to consider include: How do we best share the work of our scholars and artists? How do we engage with different communities via Twitter, Facebook, and Instagram? Which platforms are best suited for our content? How do we grow our audiences? At the end of the year, we will invite the student to create a brief overview of best practices and strategies that we will post on our website so that other organizations on campus can benefit from the ICRU student’s research and experiences.
Specific duties include:
—Monitoring and engaging in Obermann’s Facebook and Twitter communities
—Creating compelling, original content to be used on our social media feeds, website, and e-newsletter, including photos and short videos
—Researching and reporting on social media best practices
—Identifying, following, and studying “influencers” in the community of interdisciplinary organizations to which Obermann belongs
—Creating a social media content calendar for OCAS
—Growing Obermann’s follower base
—Tracking the performance of social media posts/campaigns and providing social media analytics
—Becoming familiar with UI and web accessibility guidelines and ensuring that all OCAS social media content is
Qualifications: A 3.0 GPA or higher. Also, applicants should have experience with various social media channels and at least a basic knowledge of videography and video editing for the web, photography, and Photoshop (or other media-editing software), and social media analytics tools. This person should be comfortable interviewing faculty, staff, and graduate students, and be able to work independently. Students with a research interest in social media are especially encouraged to apply.